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Before Peakmark changes anything, the team measures everything. The strategy and audit phase is the mandatory first step of every managed engagement — a disciplined, two-week process that establishes exactly where your brand stands in AI-generated answers today, maps the sources that feed those answers in your category, and produces a prioritized 90-day roadmap you review and approve before a single piece of work ships. This isn’t a formality. Skipping straight to execution without an accurate baseline means optimizing blind: you can’t know whether your visibility improved if you never measured where it started. The audit is what makes every subsequent action accountable to a real number.

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What the audit produces

The strategy and audit phase delivers three concrete outputs, each building on the last.

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1. Visibility baseline

Your brand’s current mention rate and position across all tracked AI models and prompts. Peakmark runs many queries per prompt — not a single pass — across ChatGPT, Claude, Gemini, Perplexity, and other major models, so the baseline reflects how the models actually behave at scale rather than a one-off result. You see which prompts your brand appears in, where you rank when you do appear, and which prompts you’re losing entirely to competitors.

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2. Citation-source map

A map of which publications and pages AI cites when answering category prompts — and how your citation coverage compares to your competitors’. AI models don’t generate answers from nothing; they draw on a specific set of sources. The citation-source map tells you exactly which domains and pages those are in your category: the industry roundups, review platforms, community threads, and editorial pieces that the models consistently quote. It also shows where you have a presence on those sources and where you’re absent. This map becomes the targeting list for PR and community work later in the engagement.

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3. 90-day roadmap

A prioritized list of GEO actions ranked by expected impact. The roadmap specifies which of your existing pages to restructure or rewrite, which new content types to create (comparison pages, FAQ pages, data studies), which publications to target for PR placements, which community channels to activate, and which technical fixes to implement first. Every recommendation is grounded in the visibility baseline and citation-source map — nothing goes on the roadmap because it sounds good in theory; it goes on because the data says it will move your numbers.

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The approval gate

Peakmark presents the completed roadmap to you at the end of Week 3. You review every recommended action, ask questions, and push back on anything that doesn’t fit your brand strategy or constraints. Nothing ships until you sign off. This gate matters because you own the direction. Peakmark brings the GEO expertise and the data; you bring the brand knowledge, the audience context, and the final call on what goes out into the world. The approval step ensures those two things are aligned before any effort is spent.

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What happens after approval

Execution begins in Week 4 sprints. Every action on the approved roadmap is assigned to a team member, given a delivery date, and tracked against the metric it’s intended to move. When you read your weekly proof report, you can trace every visibility change back to a specific piece of work — a page published, a PR placement earned, a technical fix deployed. The roadmap is a living document. As execution progresses and new data comes in, Peakmark adjusts priorities. If a particular content type is driving citations faster than expected, more of it gets scheduled. If a PR target turns out to be less citable than the audit suggested, the team pivots to the next highest-leverage option.
Even if you don’t proceed with the full managed service, you keep the roadmap. It’s a concrete, prioritized plan of GEO actions you can execute yourself or with another team.